Spotify, the leading global audio platform together with Torneos and Olé, leaders in the generation of sports and entertainment content, present "La Primera Jugada", the first daily podcast of sports information in Argentina.
In an original Spotify production, Torneos and Olé will together develop, each with their main strengths, the content for this new format.
“In recent years, the consumption of sports news has been changing towards a non-linear model where each person can choose the best time to get information, and the podcast meets that need. We found in Torneos and Olé the perfect alliance to bring people a product of journalistic quality and a unique sports experience”, says Javier Piñol, Director of Spotify Studios LATAM & US Latin.
The podcast La Primera Jugada will be hosted by two sports journalists with great experience. On the one hand, Verónica Brunati, an all-terrain soccer content creator, who began her rise to cover the National Team and the Premier League, worked in more than 30 countries for international media and covered two World Cups and six editions of the America Cup. On the other hand, Emiliano Pinsón, who throughout his career covered Copa Libertadores finals, two youth world cups, four World Cups and two Olympic Games, in addition to his time on Radio La Red, Radio 10, Mega 98.3 and Metro 95.1 , the Fox Sports screen, and currently ESPN. La Primera Jugada can be heard from Monday to Friday from March 7 on Spotify, and promises to be the daily share of all the information from the world of sports, with the narrative that characterizes the digital platform.
“The agreement with Spotify is part of our growth strategy in the generation of digital content adapted to the needs of audiences on different platforms. We are very happy and excited about the trust placed in us by Spotify to produce this daily sports podcast in Argentina. The editorial support and the joint work with Olé for this journalistic content is undoubtedly an added value to this final product, and a new challenge that the three parties are undertaking”, comments Hernán Bidegain, Director of Digital Content in Torneos.
For his part, Mariano Dayan, director of Olé added: “We have been working for a long time on this project, with two leading brands and a great team, on a product that will take our imprint to a massive and growing platform, reaching new audiences. with content and a particular view of reality. We are very excited and more in a year of World Cup. The First Play is football, it is entertainment, it is opinion and much more.”