Torneos celebrates 40 years of leadership in the sports entertainment industry
The company started in 1982 with a golf program. Currently, it is a leader in the generation of audiovisual content, the production of sports events and the acquisition and commercialization of rights.
Torneos, a leading company in the sports and entertainment industry, celebrates its first 40 years. The company was founded by Carlos Ávila, Luis Nofal and José Santoro and started in 1982 with a golf program. Currently, it is a leader in the generation of audiovisual content, the production of sports events and the acquisition and commercialization of rights. Torneos has participated in the production of CONMEBOL events, such as Copa CONMEBOL Libertadores, Copa CONMEBOL Sudamericana and Copa América; It fully organizes Copa Argentina and owns the rights to the World Cup for Argentina, among others.
"For 40 years we have shared the best moments in the history of sports and we stand out for the technical quality, the artistic level of our productions, the professionalism of our teams and the commitment to offer viewers the best television experience," said Gustavo Isaack, President of the company.
As part of its anniversary, the company faces new challenges and announced a regional expansion plan to consolidate its position as a reference in the production and generation of content. It inaugurated a subsidiary in Colombia that will participate in the production of CONMEBOL events, Colombian soccer and will produce more than a thousand hours of original content for DIRECTV Sports, DNews and WIN Sports.
Torneos currently employs almost 900 people directly in Argentina and Colombia and has offices in Medellín, Buenos Aires and Bogotá. In its own studios in these last two cities, it produces more than 18,000 hours of content per year for the main signals in the region and broadcasts more than 4,000 sporting events per year.
Recently, it took another very significant step for its regional consolidation by registering as an "international programmer" and receiving authorization from ANCINE (Brazilian audiovisual industry regulator) to broadcast the sports content signal "D Sports" within the grid of pay television systems.
The complete Torneos portfolio includes the commercialization of the audiovisual rights of the most important sporting events, such as the World Cup, the international rights of the Argentine Professional Soccer League, official FIBA competitions, the Professional Fighters League, Arano Box, the women's and men's Handball World Cups, and four ATP250 tennis tournaments.
The company is also in charge of the integral organization of Copa Argentina, Córdoba Open ATP 250 (tennis), Buenos Aires Challenger (tennis) and Supercopa Argentina, friendly matches of the Argentine National Soccer Team, the National teams U-20, U-23 and U-17 and Olympic team. Its range of sports marketing services includes the commercial representation of professional tennis players, it is the exclusive commercial agent of the AFA and manages the e-commerce and licenses of various clubs in the country.
In recent years, Torneos has ventured into different fiction projects. In 2019, made the integral production of “Apache”, the bioseries about the life of Carlos Tévez, recently premiered “Contigo Capitán”, the series about the Peruvian soccer player Paolo Guerrero. In turn, this year produced its first film "Pensamiento Lateral", directed by Mariano Hueter.
"Our anniversary encourages us to continue working with our core values - professionalism, integrity and teamwork - to enhance the opportunities of the entertainment industry in our country and in the region," concluded Isaack.